Is your website costing you customers instead of closing sales?
Even if you’ve got a sleek design, small website mistakes can quietly destroy trust, confuse visitors, and make people leave without taking action. In this guide, we’ll walk you through the 10 most common website mistakes killing your sales — and how to fix each one to unlock better results, fast.
Table of Contents
1. No Clear Call-to-Action (CTA)
Visitors land on your page, read your content… and then what? If they don’t know where to click, they’ll leave.
Fix: Add a bold, clear CTA above the fold. Use action verbs like “Book a Call” or “Get Your Free Quote.” Make it stand out visually.
2. Slow Page Speed
47% of users expect a site to load in under 2 seconds. Anything longer, and they’re gone.
Fix: Use tools like PageSpeed Insights or GTmetrix. Compress images, enable caching, and minimize unused code.
3. Mobile-Unfriendly Design
Over 60% of users browse on mobile. If your site isn’t responsive, your bounce rate will skyrocket.
Fix: Use mobile-first design principles. Test across multiple devices and screen sizes. Check usability in Google Search Console.
4. Too Much Text, Not Enough Visuals
Large text blocks overwhelm users. People skim — they don’t read every word.
Fix: Break text into sections with headings, bullet points, and images. Add icons, videos, or custom graphics to guide the reader.
5. Confusing Navigation
If visitors can’t find what they’re looking for in 3 clicks, they’ll quit.
Fix: Keep menus simple. Add a clear “Services,” “About,” and “Contact” link. Use breadcrumbs and search bars on larger sites.
6. No Trust Signals or Social Proof
People don’t buy from websites. They buy from people they trust.
Fix: Add testimonials, reviews, trust badges (SSL, secure checkout), and client logos. Case studies work even better.
7. No SEO Optimization
If search engines can’t understand your site, they won’t rank it — and no rank means no traffic.
Fix: Add meta titles and descriptions. Use focus keywords in your headers and alt tags. Submit your site to Google Search Console.
8. Outdated Design or Content
Old websites scream “we’re out of business.” Even a 3-year-old design can look stale.
Fix: Refresh your homepage, update copyright dates, and replace stock images with real team photos.
9. No Lead Capture System
If you’re not capturing emails or contact info, you’re leaving money on the table.
Fix: Add lead magnets like free guides or discount codes. Use forms, popups, or slide-ins — but keep them simple and respectful.
10. Broken Links or 404 Errors
Broken links tell users (and Google) that your site isn’t maintained.
Fix: Run a monthly crawl using Screaming Frog. Fix internal links and redirect any dead URLs.
Final Thoughts: Let’s Eliminate These Mistakes
If any of these website mistakes sound familiar, don’t worry — they’re common, but fixable. The sooner you optimize your website, the sooner it can start working for you, not against you.
At Nordaust, we design websites that convert. Clean, fast, mobile-ready, and built to sell. If you’re ready to stop losing leads and start generating real results, we can help.